Search Engine Optimization
They’re not the only ones. HootSuite is a great suite. Using HootSuite, you can schedule and automate social media posts across multiple platforms. It’s an invaluable tool for any social media marketing campaign. Keep an eye out for any repetitive and mundane tasks that can be automated. are a major part of business these days.
Yelp is consistently used before , too. People consistently check online reviews to learn about other people’s experiences with a business, brand, or product. It’s a matter of trust. We more than any source other than our own friends. By responding to online reviews, you not only show the customer that you provide great service, but everyone else who researches your company will see it, too.
Check out my blog for more information on . Free samples are a great way to entice more sales. It’s used to great effect at Costco, where members are greeted with free food samples every weekend. It’s an even better bet online, where consumers are to make a purchase based on referrals from social media influencers.
Users log in and connect their social accounts and blogs to create a Klout score from 1–100 that shows how influential they are on particular subjects. All you need to do as a brand is determine what Klout score you want and in which categories. Then you can send your product samples in to be distributed.
You don’t have to use Klout to , though. You can simply search for hashtags and see which posts get the most engagement. Contact the owners of those accounts to create marketing relationships. Since its launch in 2007, has quickly become a market leader in cloud storage. The platform now has over , 200,000 of whom actually pay to use the service.
This gamification aspect led to more customers sharing and using the service. You can replicate this success with a of your own. On the other side of a referral program is an affiliate program. With an affiliate program, you incentivize bloggers, YouTubers, and other content creators to post links to your site.
Recent found that affiliate merchants had a 45. 7% increase in new customers. Amazon has a . What’s great about these affiliate links is that they create in-feed links within the content. A found that half of American adults actively avoid web ads. By using an affiliate program, you can still reach these discerning eyes.
Try to encourage micro influencers and influencers to sell your products for you. Some people will only use a mapping program to find businesses. This is especially true when traveling. Wouldn’t it be a shame if they couldn’t find your business? What if they can’t contact you? What if they show up outside of business hours? These are the kinds of bush league mistakes that happen when you don’t keep your business information updated on mapping platforms.
It’s the equivalent of being listed in the Yellow Pages back in the 1980s. If you’re not , Foursquare, Apple Maps, and Yelp, now’s the time to fix it. While more and more companies are spending more and more money on digital marketing, the free methods are still incredibly effective.
Marketing buzzwords like CRO, SEO, and content marketing aren’t out of reach of the average person. You just need to take the time to utilize them. What digital marketing techniques work best for you? See How My Agency Can Drive Massive Amounts of Traffic to Your Website — unlock massive amounts of SEO traffic.
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com. Their technology will help you track every call you get, where the call came from, who called, how long the call lasted…etc. There are a few great local business directories that are completely free. Try out the free Whitespark local citation finder, and consider paying this company for their citation service.
